Over recent weeks we have witnessed a notable increase in both new instructions and agreed sales across Ryedale and the surrounding villages. Whilst the property market continues to present challenges, there are encouraging signs that buyer confidence is strengthening, resulting in increased activity across a broad range of property types and price brackets.
One of the most significant developments has been the effectiveness of our digital marketing strategy. At Peter Illingworth Estate Agents, we have long recognised that successful property marketing requires more than simply listing homes on the major property portals. Social media, particularly Facebook, is now playing an increasingly important role in introducing properties to prospective purchasers and extending their reach to audiences well beyond the local area.
The results achieved by six of our most recent property launches have been exceptional.
Social Media Reach Compared with Property Portals
Viewings recorded on 25th September 2026
| Property | Price Guide | Facebook Views | Rightmove Views | OnTheMarket Views |
| Kirkbymoorside End Terrace | £275,000 | 24,578 | 4,296 | 3,773 |
| Pickering Retirement Bungalow | £342,500 | 11,334 | 750 | 1,361 |
| Appleton-le-Moors Cottage | £335,000 | 24,716 | 4,427 | 6,625 |
| Kirkbymoorside Semi-Detached House | £268,000 | 26,832 | 1,452 | 1,196 |
| Slingsby Cottage | £395,000 | 27,427 | 1,697 | 2,996 |
| Thornton-le-Dale Period Property | £695,000 – £745,000 | 23,597 | 1,529 | 1,016 |
| Total | 138,484 | 14,151 | 16,967 |
Collectively, these six properties generated 138,484 Facebook views, compared with 14,151 views on Rightmove and 16,967 views on OnTheMarket, a combined portal total of 31,118 views. Put another way, our Facebook marketing delivered more than four times the exposure achieved by Rightmove and OnTheMarket combined, highlighting the growing importance of social media within a comprehensive marketing strategy.
Whilst online views alone do not sell houses, increased exposure creates greater awareness, generates more enquiries and widens the pool of potential purchasers. In today’s competitive market, ensuring a property reaches the largest possible audience is a key factor in achieving the best possible outcome.
As we move into the final quarter of 2026, market conditions across Ryedale remain encouraging. Demand is healthy, enquiry levels are up and well-presented properties continue to attract significant interest from both local and relocating buyers.
The evidence is clear. Across just six recent instructions, our marketing generated 138,484 Facebook views, supported by exposure on Rightmove, OnTheMarket, through our extensive applicant database, and via our membership of The Mayfair Office, connecting Ryedale properties with buyers across the UK and internationally.
If you are considering a move in 2026 or early 2027, now is the time to explore your options. Whether you own a village cottage, family home, bungalow, country house or investment property, we would be delighted to provide a confidential market appraisal and explain how our unique combination of local Ryedale expertise, powerful digital marketing, and national and international Mayfair Office exposure can help you achieve the best possible result.
To arrange your complimentary market appraisal, contact Peter Illingworth Estate Agents today and discover how far your property can reach.
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