In today’s property market, sellers rightly ask an important question: how many buyers will actually see my home? Whilst most estate agents advertise on the major property portals, the real measure of marketing success is the total visibility achieved across all available channels.
Recent marketing statistics from Peter Illingworth Estate Agents provide compelling evidence of the benefits of a multi-channel approach.
Over the last 28 days alone, properties promoted by Peter Illingworth Estate Agents generated 186,824 Facebook views, demonstrating the increasingly important role social media plays in putting properties in front of potential buyers.
However, effective marketing extends far beyond social media. Properties are also advertised on Rightmove, Onthemarket, the Peter Illingworth website and through the prestigious Mayfair Office network at MayfairOffice.co.uk, providing additional exposure to buyers both locally and nationally.
The results achieved by individual properties since their launch dates illustrate the scale of this exposure.
| Property | Launch Date | Total Recorded Views* |
| Appleton-le-Moors | 3 September 2026 | 48,049 |
| Thornton Dale | 21 September 2026 | 41,383 |
| Slingsby | 18 September 2026 | 39,147 |
| Pickering | 17 July 2026 | 35,830 |
| Mickle Hill, Pickering | 17 September 2026 | 25,851 |
| Danby | 13 October 2026 | 25,829 |
Collectively, these six properties have generated 216,089 recorded views across Facebook, Rightmove, Onthemarket and the Peter Illingworth website alone.
The figures also reveal where buyers are finding properties. Of the measurable views recorded across these six homes:
- Facebook generated 168,413 views
- Onthemarket generated 23,513 views
- Rightmove generated 19,413 views
- Peter Illingworth’s website generated 4,750 direct property views
Perhaps most interestingly, the statistics show the importance of sustained marketing. The Pickering property, launched on 17th July 2026, continues to generate significant visibility several months after it first came to the market, demonstrating that effective exposure should continue throughout a property’s marketing period rather than relying solely on launch day interest.
Whilst no individual marketing channel can guarantee a sale, the evidence shows that broad and sustained exposure creates more opportunities for buyers to discover a property. By combining market-leading portal advertising, an active social media presence, direct website traffic and additional national reach through Mayfair Office, Peter Illingworth Estate Agents continues to deliver substantial visibility for the homes it represents.
Local Knowledge. National Reach. Measurable Results.
At Peter Illingworth Estate Agents, we don’t simply list properties. We actively market them to ensure they are seen by as many potential buyers as possible.
*Total recorded views comprise Facebook, Rightmove, Onthemarket and Peter Illingworth website views from each property’s launch date to the reporting date. Exposure through the Mayfair Office network is additional but not included within these totals, as audience statistics are not currently available
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